Matthew is a destination strategist, change leader, and idea generator. For nearly a decade, his work has been focused on helping destinations think strategically about their organization, their visitor economy, and their place. He has helped state tourism agencies and local DMOs across the country with Destination Sustainability Planning, strategic planning, and change management.
He founded Whereabout in 2021 to focus his work around his belief that every destination can achieve a healthy balance between a robust visitor economy, protection of natural resources, and resident quality of life. He is frequently invited to speak at conferences throughout the U.S. on topics such as destination resilience, destination strategy, and regional collaboration between destination organizations.
Stacy Humphrey is a strategic planner, community advocate, and destination strategist. For over two decades, she has been focused on community visioning and problem solving, bringing in all community voices, and charting a path forward with the broadest benefit and support. Stacy has deep experience in travel & tourism and community economic development. She has helped local community and state tourism agencies across the country with Destination Master Plans and in charting a course forward through economic recovery. Stacy founded Stacy Humphrey LLC in 2022 to focus her work on communities, strategy, and economic development.
Greg is a strategic consultant and leadership advisor with more than 25 years of experience consulting for and leading organizations as varied as Fortune 100 companies and startup nonprofits, including a decade in entrepreneurship and economic development. He has extensive experience in strategic planning, brand strategy development, organizational alignment, process design and improvement, stakeholder engagement, communications and business planning, and facilitation. Greg focuses on helping leaders to clarify their vision and build the business strategy that will help them attain it. He is also an award-winning writer with a long history writing about business and culture for publications such as The New York Times Magazine and many others.
Kelly Bricker, PhD, is Professor and Director of the Hainan University-Arizona State University International Tourism College—located in ASU’s Watts College of Public Service and Community Solutions, she is a practitioner with over 30 years of experience in ecotourism, and as sustainable tourism/recreation consultant. She completed her Ph.D. with the Penn State University, where she specialized in sustainable tourism and protected area management. She has applied and research experience in ecotourism, visitor and protected area management, and the impacts of tourism. She has authored books on sustainability, which highlight case studies in tourism meeting environmental and societal issues, such as Sustainable Tourism & the Millennium Development Goals: Effecting Positive Change; on adventure education in Adventure Programing and Travel for the 21st Century, and on graduate education in De-Mystifying Theories in Tourism Research. She serves the board of the Global Sustainable Tourism Council as Vice Chair and Destination Assessor and Trainer, and the Executive Committee of the Tourism and Protected Area Specialist Group of the IUCN, Advisory Board of Travel Unity, and the American Academy of Parks and Recreation Administration.
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